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How to publish content to MSN with RSS feeds

A practical guide to sharing Output’s tried-and-tested, MSN-compliant Media RSS feeds with Microsoft Start and MSN partner programs.

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Why MSN uses RSS-style syndication

MSN surfaces video from partner publishers through programmatic ingestion. Rather than manual uploads per article, distributors provide a feed URL that MSN (or your MSN syndication partner) polls for new items. Output’s Media RSS includes the thumbnails, media URLs, categories, and rights fields Microsoft properties expect — the same format we have tested in live partner onboarding.

  • •Stable feed URL for MSN onboarding
  • •Rich metadata: title, description, thumbnail, media URL
  • •media:category and HasSyndicationRights for partner compliance
  • •Automatic updates as you publish new items
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Prepare your catalog in Output

Before sharing a feed URL, ensure your library items have complete metadata — titles, descriptions, and thumbnails. MSN performance depends on clear headlines and compliant aspect ratios. Use brand and tag rules to surface only MSN-eligible content.

  • •Upload or ingest source videos into your library
  • •Add metadata editing on Business plans
  • •Filter feeds by tags like msn-ready or news
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Create an MSN-dedicated RSS feed

In Output, create a new RSS feed with rules scoped to MSN distribution: correct aspect ratio (typically 16:9 for news video), item limits aligned with your deal, and brand filters if MSN is one of several syndication lines.

  • •Create feed → copy tokenized URL
  • •Set item limit and filter rules
  • •Preview feed XML before sharing externally
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Submit and maintain the partnership

MSN onboarding is handled through Microsoft's publisher programs and approved syndication partners. Provide your Output RSS URL during technical setup. Once live, new items appear as your feed updates — no manual re-upload per video.

  • •Share feed URL with your MSN syndication contact
  • •Monitor feed health on Advanced plans
  • •Contact Output Enterprise for custom MSN workflows at scale
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