Syndication is a product, not a file drop
Partners — OTT apps, FAST channels, regional publishers, and aggregators — want a reliable feed they can poll on a schedule. RSS gives them a standards-based XML envelope with titles, descriptions, thumbnails, and media URLs. When you control the feed, you control what they ingest and on what terms.
- •One stable URL per partner or territory
- •Update the catalog without breaking subscriptions
- •Filter by brand, tags, and rights per deal